Elevate your sales performance
Train, restructure or level up your sales team.
Our clients range from startups to enterprises.
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We solve the most pressing challenges in sales
Our tailored approach ensures that businesses in Tech and Fintech achieve sustainable growth and optimize their sales performance.
For Startups
We build your entire sales process and train your team, allowing you to scale efficiently without the high cost of senior sales hires.
For SMBs
We provide structured sales training to help your team close enterprise-level deals and scale with confidence.
For Enterprises
We offer specialized workshops in sales psychology, helping your sales team maintain peak performance and prevent burnout. Restructure and level up.
Sales Savvy Academy
Comprehensive training programs designed to turn new hires into top-performing sales professionals.
Sales Process Optimization
We streamline your sales processes, ensuring your team operates efficiently with clear structures and strategies.
Sales Psychology
Empower your enterprise sales team with advanced techniques to maintain motivation, resilience, and peak performance.
RW Sales' Founder & CEO
I graduated from the renowned Institut Le Rosey and pursued both my Bachelor’s and Master’s degrees in Finance at Queen Mary. With a solid foundation in finance, I embarked on a fulfilling career in sales, where I spent 10 years honing my skills and building a robust network. My efforts were recognized when I was awarded the Women in Tech accolade by Forbes Bulgaria.
For the past five years, I’ve been running my own sales business, which has allowed me to leverage my expertise in negotiating and closing high-value deals. I’ve had the privilege of working with Tier 1 companies, successfully closing deals ranging from 100K to over 1M. My journey has been driven by a passion for innovation and the relentless pursuit of excellence in the sales sector.
Recreational Work helps businesses build robust sales departments
We worked with Tier 1 companies in the Tech & Fintech industry
Over a decade of experience with sales ranging from 100K to 1M
Sales Savvy Academy
- Fundamentals of sales
- Sales psychology
- CRM mastery
- Lead generation and GDPR
- Industry-specific knowledge in Tech and Fintech
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Sales Process Optimization
- Assessing and optimizing your current sales process.
- Implementing CRM best practices and automation
- Designing a scalable Go-To-Market strategy.
- Aligning sales with marketing for maximum impact.
Sales Psychology
- The psychology of sales: maintaining focus and overcoming rejection.
- High-performance sales habits and mental conditioning.
- Burnout prevention strategies and stress management.
- Case studies and best practices from top sales teams.
Our services
Sales Savvy Academy
- Fundamentals of sales
- Sales psychology
- CRM mastery
- Lead generation and GDPR
- Industry-specific knowledge in Tech and Fintech
Sales Process Optimization
- Assessing and optimizing your current sales process.
- Implementing CRM best practices and automation
- Designing a scalable Go-To-Market strategy.
- Aligning sales with marketing for maximum impact.
Sales Psychology
- The psychology of sales: maintaining focus and overcoming rejection.
- High-performance sales habits and mental conditioning.
- Burnout prevention strategies and stress management.
- Case studies and best practices from top sales teams.
Frequently asked questions
What does RW Sales do?
RW Sales is a boutique sales training and consulting agency specializing in transforming underperforming or early-stage sales teams into revenue-generating powerhouses. We focus on soft skills, CRM mastery (Salesforce, HubSpot, Zoho, etc.), persuasive communication, and closing techniques tailored to today’s dynamic sales environment.
Who is RW Sales for?
We work with:
Startups building their first sales team:
- Growing companies that need structure and strategy
- Enterprises looking to retrain or upscale underperforming teams
- Business owners who want sales without sounding “salesy”.
What industries do you work with?
Our expertise spans tech, fintech and SaaS. However, our principles are universal—we adapt to each industry’s tone, audience, and competitive landscape.
What makes RW Sales different?
We don’t do cookie-cutter training. Our sessions are highly customized, experience-driven, and led by real sales professionals. Founder Ralitsa Dimitrova brings over a decade of international sales experience, combining human psychology with high-conversion strategies that work in today’s market.
Do you offer remote training?
Yes. We provide both in-person and virtual training formats depending on your team’s size, schedule, and location. Our online sessions are interactive, practical, and designed to maintain high engagement.
How long are your training programs?
We offer:
- Intensives (1–3 days for quick turnarounds)
- Bootcamps (2–6 weeks for new teams or onboarding)
- Ongoing Coaching (monthly retainers for long-term support and scaling)
Can you train teams from scratch?
Absolutely. One of our specialties is turning non-salespeople (support reps, account managers, juniors) into confident closers. Our 360° training method focuses on mindset, language, tech tools, and objection handling.
Do you offer consulting outside of training?
Yes. We provide sales audits, pipeline reviews, deal coaching, and hiring advisory to help you build a winning team from the ground up.
What CRMs and tools do you support?
We’re fluent in Salesforce, HubSpot, Zoho, and other top CRMs. We also train on lead generation tools like LinkedIn Sales Navigator, email outreach systems, and automation platforms.
How do I get started?
Simply book a free discovery call with us. We’ll discuss your goals, assess your team’s current level, and craft a tailored action plan. No fluff—just smart strategy and execution.
Who would benefit from our services?
Our services are tailored to help startups, small businesses, and mid-size to enterprise businesses.
Let's connect
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